Lulu: The Application That Can Help Ladies Make Smarter Dating Choices

TL;DR: If you have ever desired you can examine the people you date, and/or men you know who would make great times, like you test restaurants, subsequently Lulu will make all your hopes and dreams come true. Since the first-ever application for ladies, Lulu is actually using the lead-in this sector, helping women generate wiser relationship decisions and guys become better daters.

From Amazon to Yelp, we’re in a world where everyone loves to review circumstances. Everyone else can’t hold off to express their viewpoint about their most recent meal or the final apartment they stayed in, exactly what concerning the latest guy they went on a romantic date with?

Really Lulu is the best socket for performing just that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is a private myspace and facebook that gives ladies the chance to speed the males they date, recommend date-worthy dudes and show individual experiences with an incredible number of different like-minded females.

It’s like talking-to the best friend

Chong and Schwartz got the idea for Lulu after Chong had a memorable all-girls brunch knowledge. From swapping tales about jobs to Valentine’s Day ideas, she wished she could bottle that sense of camaraderie and put it to good usage.

In 2013, that sight turned into an actuality in the form of Lulu, a place in which women feels secure whenever discussing their really love physical lives.

Director of Marketing Deborah Singer stated this has been a number of years coming for an app like this on the market, specially with recommendations getting very popular various other components of life.

“Females now get tips about all things in their unique schedules… yet we don’t get tips for some thing as important as relationships and times,” she stated. “We believe that’s a really essential region for ladies become well informed and have now info [about] so that they can truly create smarter choices for themselves.”

Be it standing males they will have eliminated completely with, promoting high-quality men to many other people or making pal connections, Lulu makes a critical effect.

“i do believe we’re providing a info layer to your matchmaking area,” Singer mentioned. “Dating is a thing it doesn’t have that info coating, and in addition we see our selves as delivering info to this industry.”

Lulu stands apart from other apps because Chong and Schwartz, along with everybody else regarding the grolocal sex hook up, let their own characters shine through, giving down that feeling of chatting with a really great sweetheart.

Per Singer, Lulu is particularly common among college women, that in a fresh matchmaking ecosystem and are usually looking female friends to attend for referrals regarding the men they may be meeting on university.

Lulu also puts the privacy and safety of its people 1st. The application makes use of Twitter to make sure that gender, age (not one person under 17 is allowed to join) and pals groups.

But do not consider kids aren’t permitted within this women club

In might, Lulu allowed guys to begin utilizing the app when they were enthusiastic about becoming evaluated.

Male customers can see their unique as a whole rating and which hashtags women are using to spell it out them, like “#AlwaysHappy” or “#WearsEdHardy.”

Even so they also can access information that shows exactly how females rank all of them on traits such as for instance wit, kissing skills and more.

Lulu’s editorial group also offers dudes specialized posts that offer online dating advice about the certain specified areas they want enhancement in.

Females also can ask the men their particular viewpoints on a number of subject areas, including anal intercourse or making dedication.

Yet more than one million guys have joined, with a typical analysis being a seven, many also look into the application 3 x daily.

“We noticed there had been a genuine appetite from dudes to kind of enjoy statistics regarding what females were claiming about all of them,” Singer said. “our very own goal is always to really help guys boost. Just like you would use Google statistics in your web site to improve it, this is certainly type of Google statistics for men.”

Creating a safe, good environment for all

Unlike sites like Yelp or TripAdvisor, Lulu cannot enable women to write available statements within their evaluations.

Women are provided multiple-choice possibilities when reviewing the guys and other females can agree or differ together with the overview, which Singer said promotes an optimistic environment but also helps to keep the reviews from becoming needlessly mean.

“We’re rating individuals – we are rating guys. We realize this is actually a painful and sensitive and provocative thing become doing, so we wish to accomplish it in a thoughtful means and also in a constructive method,” she said. “We heard through the very start from women that they don’t desire to be part of anything mean, therefore we chose this particular format would preserve that environment.”

Lulu will use that same structure as time goes by when expanding to other preferred verticals like charm, vacation or company.

“We want to visit somewhere in which ladies are visiting Lulu and it’s really method of their own main destination for obtaining information off their ladies,” Singer stated. “we are actually centered on the merchandise and continuing to create how to help females share much more and get referrals.”

When you’re prepared unleash your girlfriend chat, download Lulu (free of charge!) inside the application Store or Google Enjoy.